Collection: 100 Pure

Known for their pioneering use of fruit pigments to naturally colour cosmetics, 100Percent Pure avoid synthetic dyes entirely, using extracts from antioxidant-rich berries, teas, and vegetables instead. This commitment to innovation means that every ingredient is as close to nature as possible, ensuring no artificial additives or toxins. For you, this translates to pure, skin-loving products that are as beneficial as they are beautiful, bringing you closer to nature’s most potent offerings.